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商品編號： 9-802-110 出版日期： 2002/01/15 作者姓名： Hamermesh, Richard G.;Roberts, Michael J.;Pirmohamed, Taz 商品類別： Entrepreneurship 商品規格： 21p 再版日期： 2003/05/05 地域： Massachusetts 產業： Software development industry 個案年度： 1998 - 2001
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time the case ends. The company faces a choice: continuing with its current ASP business model, increasing its burn rate to convert to a licensed software model, or decreasing its burn rate to offer a more custom version of the ASP product.
涵蓋領域：
Business models;Entrepreneurship;Web and mobile applications;Venture funding
相關資料：
Video Short, (6604), 0p, by Richard G. Hamermesh, Michael J. Roberts;Case Teaching Note, (5-806-057), 10p, by Richard G. Hamermesh, Michael J. Roberts;Video Supplement, (9-806-705), 0p, by ;Spreadsheet Supplement, (9-808-704), 0p, by Lynda M. Applegate, Richard G. Hamermesh, Michael J. Roberts
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